COFFEE & TEA
CROP TO CUP
sustaining livelihoods one cup @ a time
-
We are small scale farmers seeking direct market access for our products.
-
Your purchase has a tangible and direct impact on: farmers, employees and the environment.
-
Expect full transparency that enables you to have - end to end -visibility into our practices and operation as a conscious buyer of our tea and coffee.
Buyers
​
​
The quality of Kenyan tea and coffee is unsurpassed and among the best in the world. Coffee roasters globally generally use Kenyan AA coffee to blend other lower quality coffees.
​
However, the average wage of a coffee and tea picker working for at least 8 hours a day in East Africa is $3.00 per day. The principal driver of these low wages is the complex coffee and tea brokering /auction process.
The existing process has deleterious downstream consequences to fair market wages, worker health and safety and consequently the environment.
​
As small scale farmers, our process is quite simple, we aggregate our products and build the economies of scale necessary to bypass the auctions and brokers and sell our coffee and tea directly to you without compromising quality, performance and price!
​
Profile of the Average Farmer
The average farmer in the East African region is sixty years old and is a small-scale farmer who grows one of these cash crops on an acre or so of land.
Youths have not taken up coffee or tea farming due to diminishing revenue returns.
There is a dire need to make coffee and tea farming attractive to young farmers through better profit margins for the sustainability of the industry.
​
Our Coffee Capacity
On board our platform are several cooperative societies with a total membership of over 10,000 small scale farmers and several large estate farmers.
Together, our partners have a potential of producing over 4.5 million kilograms of cherry which can translate to 650,000 kilograms of green/clean coffee per year.
​
Our Tea Capacity
The tea processing factories in central Kenya that we are aligned with have the potential to produce over 1,000,000 kilograms of black tea per year.
​
Our Story and Values!
Starting with our grandparents in the Mt. Kenya region, Our families have been in the coffee and tea growing business for decades, entrepreneurs and farmers who delighted in their craft and knew that the environment will only be there for you if you take care of it!
​
Beyond the buzzwords (sustainability and social responsibility), we are determined to level out the playing field for small farmers in the region that want to get their products to the market at a fair price so that they in turn can pay their workers a fair wage and participate in the circular economy. We are committed to ensuring fair employment and wages, reducing our environmental impact, and providing working conditions that support safety, well-being, and health.
​
Our greatest commitment is in managing our business in a way that makes a difference to our communities and the planet.
​
Our goal has been to design and implement a fully transparent system that enables our customers to peer into our practices and operation as a conscious buyer of tea and coffee, see how your support makes a tangible difference in the lives of our hard working farming community while providing you with products that have the farmers, their employees and the environment in mind.
​
What differentiates the current process from our proposed solution?
We care about people and the environment!
​
-
If you are willing to compensate the farmer for his crop and not brokers, middlemen and auctions,
-
If you deeply care about farmers' livelihoods and their ability to compensate their employees at fair market wage rates,
-
And, if you are committed to smart sustainable farming methods:
You will want to do business with us.
Hand Picked In The Quest For Unsurpassed Quality
